A Data-Approach for Marketers to Counter Withering Marketing Budgets Companies on average spend 10% on revenues on marketing. But MNCs are slashing marketing budgets. How can marketers use more solid data to
Valuing Firms with Negative Earnings We give you advice on how to value companies with negative earnings. More than ever, the valuer has to grasp economic disruptions, understa
Where is your Organisation at in the Data Journey This article provides organisations with a quick assessment of where they are on the data journey. Start small and start to create a data-c