Consumer Insights from Unstructured Data - Do You Need to Care ? The latest buzzword batted around in the marketing circle is The Customer Journey. Analysing unstructured data is a key step in that journey
How SMEs can become more Data-Intelligent in 60 DaysWe provide a simple-to-follow plan for SMEs to become more data-intelligent in 60 days. Having the right mindset to embrace more data in dec
Please don't use a Hammer to Break an Egg - Setting up an Analytics Team Learn from our experience who you actually need to when you want to set up an analytics team. The rest can be outsourced.