Consumer Insights from Unstructured Data - Do You Need to Care ? The latest buzzword batted around in the marketing circle is The Customer Journey. Analysing unstructured data is a key step in that journey
How SMEs can become more Data-Intelligent in 60 DaysWe provide a simple-to-follow plan for SMEs to become more data-intelligent in 60 days. Having the right mindset to embrace more data in dec
Please don't use a Hammer to Break an Egg - Setting up an Analytics Team Learn from our experience who you actually need to when you want to set up an analytics team. The rest can be outsourced.
A Data-Approach for Marketers to Counter Withering Marketing Budgets Companies on average spend 10% on revenues on marketing. But MNCs are slashing marketing budgets. How can marketers use more solid data to
Where is your Organisation at in the Data Journey This article provides organisations with a quick assessment of where they are on the data journey. Start small and start to create a data-c
Fire-up Front-Line Performance with Simple Analytics To improve front-line performance quickly, you need easy-to-get data. Right now, there are already so many tools available. We show which