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The latest buzzword batted around in the marketing circle is The Customer Journey. Analysing unstructured data is a key step in that journey

We provide a simple-to-follow plan for SMEs to become more data-intelligent in 60 days. Having the right mindset to embrace more data in dec

Learn from our experience who you actually need to when you want to set up an analytics team. The rest can be outsourced.

Companies on average spend 10% on revenues on marketing. But MNCs are slashing marketing budgets. How can marketers use more solid data to

This article provides organisations with a quick assessment of where they are on the data journey. Start small and start to create a data-c

To improve front-line performance quickly, you need easy-to-get data. Right now, there are already so many tools available. We show which